About Us

YEBO: The Affirmation, The Flavor, The Life

At its heart, YEBO is more than just a brand—it is the resounding "Yes" to life itself, a powerful spiritual uplift, and the rich culmination of a deep-rooted culinary experience.

For Chef Zweli Williams, born and raised amid the breathtaking landscapes of Zimbabwe and Southern Africa, YEBO represents the very "sauce" of self-motivation and cultural pride. It is the flavor of her identity.

Zweli, a celebrated Zimbabwean-American chef, has already captivated diners and critics alike with the elevated and eclectic flavors found at her acclaimed restaurant, Zweli's Ekhaya. Through her restaurant, she translated the warmth and complexity of Southern African cuisine into an experience that captured hearts across the United States.

YEBO is the culmination of this extraordinary journey. It is the liquid memory, translating those cherished moments of growing up surrounded by Africa's amazing nature and vibrant culture into an accessible, vibrant product line.

The name itself, YEBO, is a word that rings with positive energy. Meaning "yes" or "affirmation" in several Southern African languages, it embodies the energetic, undeniable spirit poured into every creation. It is a daily reminder to embrace life, celebrate heritage, and affirm joy with every single savory taste.

YEBO is not just flavor—it is a feeling. It’s the taste of affirmation.